About Us
The Golf Lab Academy - Our Story
In the Beginning
Liam Mucklow started The Golf Lab in 2009, when he conceived the idea of bringing the PGA tour experience to the everyday golfer. Liam built a one-bay studio in Barrie, Ontario, Canada with technology to deliver golfers quantitative data for game improvement. Since then, thousands of golfers have joined Team Golf Lab and have graduated from our proprietary training programs by passing our performance-based exit tests.
The Golf Lab was the first game improvement company to apply the scientific method to each and every aspect of its service model. This data ensures that our coaches are delivering the most efficient and effective player development experience to our students. Our ongoing research and development ensure that your Golf Lab Certified professional will always be at the forefront of game improvement.
The Golf Lab at King Valley - HQ
In 2015, The Golf Lab at King Valley was opened. It was designed to offer the same amazing golfer experience and to house our research and development center. After presenting at the World Scientific Congress of Golf in Gold Coast, Australia, in 2014, Liam uncovered a need to share the information he gained with other coaches. Golf Lab Certified Education was developed with Professional Club Fitting and Golf Engineer.
Since 2015, The Golf Lab team has certified thousands of golf coaches from around the world, including Spain, Italy, Thailand, China, Japan, Iceland, Canada, the United States, England, Taiwan, and South Korea.
Kookmin University Korea
In 2018, The Golf Lab signed a research partnership agreement with Kookmin University in Korea. The College of Physical Education at Kookmin University Korea offers three majors including Physical Education, Sports Management, and Athletics Coaching.
The university provides practical skills and theories through up-to-date curriculum cultivating sports scientists, sports managers and personal trainers, and promoting health for the general population. The partnership with The Golf Lab enabled the University to provide golf eduction based on our scientific methods
Royal Spanish Golf Federation
In 2018, The Golf Lab signed a research and education partnership with the Royal Spanish Golf Federation. The Real Federacion Espanola de Golf brought The Golf Lab to Spain to educate their staff and coaches from around the country.
They quickly found that this high level education provided their coaches with a great understanding of technology in golf and club fitting through quantifiable metrics
MST - Southeast Asia
In 2021, The Golf Lab partners with MST to open world class golf academies in Southeast Asia.
MST has over 30 years of experience in the golf retail industry, MST Golf is known today by golf consumers and the golf industry as the leading golf retailer in Southeast Asia and one of the best in the world.
They presently operate 43 golf specialty retail stores in Malaysia and Singapore that offer a comprehensive range of golf equipment, accessories, and apparel from over 90 golf brands, with complementing golf-focused businesses, such as wholesale, corporate merchandise sales, golf academy, club-fitting, event management, golf loyalty program, indoor golf playing center with F&B, and golf media.
The partnership combines over 15 years in Golf Academy management from The Golf Lab with over 30 years in Golf Retail business from MST. Together we plan to build a “BEST IN CLASS” golf academies. There are currently 3 locations open in Malaysia and 2 locations in Singapore. Stay tuned for more openings soon.
